James Hume Ad Spend Diversification A blog post inspired by the Facebook, WhatsApp and Instagram outage Monday 4th October 2021 So when we’re thinking about
Retained Digital Advertising
I don’t work with businesses that have a plan all layed out that needs implementation. But I’ll be a digital marketing ally to people needing to figure it out.
Not pulling levers in an advertising platform.
Not following a play book applied to every client.
But being a consultant, an ally to create mighty marketing campaigns.
Ads Campaign Audit
The ad account was set up years ago, run in-house and then an agency pushed buttons for a year or so. But when was the last time a trusted 3rd party took a deep look at what’s happening.
Drifting revenue performance, an inefficient campaign structure or ambitious growth plans. Getting a thorough health check from a marketing consultant could be the solution.