Ad Spend Diversification

Power Lines Cambridgeshire countryside over a field of yellow crops

James Hume Ad Spend Diversification A blog post inspired by the Facebook, WhatsApp and Instagram outage Monday 4th October 2021 So when we’re thinking about ad spend it’s too easy to put all the eggs in one basket. To go all-in on Facebook, because it’s working well. To stick to Google Ads because people are […]

How do I choose a paid ad platform?

Hands searching through vinyl records

The content of this blog was first delivered by James Hume as a live podcast broadcast on Paid Digital, it was EP 2: Picking a paid ad platform. How do I choose a paid ad platform? What things do you need to consider when trying to pick a platform for your paid ads? There’s a […]

That’s great, but what’s your offer

holding ice cream in a winter jumper

I have targeting options at my fingertips on Google, LinkedIn, and Facebook that are extremely granular. They can make sure my ad is in front of the right person. Ok, that’s great but what’s your offer?

Martech & Super Jets

Photograph Cockpit Instruments

Martech & Super Jets So you have a shiny and expensive bit of tech in your marketing stack. Are you getting the full value from it? I liken marketing technology such as a marketing automation system, be that Marketo, Hubspot, Pardot or others much like air-planes or luxury jets. Now to get the most out […]

Custom Report Requests Can Be Time Eaters

Photograph Hand-holding Small Alarm-clock

Custom Report Requests Can Be Time Eaters Marketing managers like you have the opportunity to be surrounded by so many metrics from a range of platforms. The use of these metrics should aim to gain insights that can drive positive action. However, let us stop and think about the requirements and benefits a custom report […]

The story of the email greeting

Hello Gorgeous

The story of the email greeting Marketing emails start with “hey {FirstName},” <line-break> right? Does that capture the attention, draw the reader in, make them hooked to consume more of your electronically delivered envelope. Story telling was the topic of The Marketing Meetup last night in Cambridge, with the start of a story clearly defined […]