CUSTOM REPORT CHECKLIST

Your Digital Marketing Ally

WHAT IS THE REPORT TO BE USED FOR?

Your Digital Marketing Ally

Understand the target audience and in what context it will be used. Executive board meeting vs. Managers quick insight

WHAT IS THE REPORT TO BE USED FOR?

Your Digital Marketing Ally

Try posing this as a question or a statement you’d like to test. Extra points for detail. “Are our European Google Ads search campaigns performing better than North America on cost per Marketing Qualified Lead (MQL) this quarter?”

DO THE METRICS ALREADY EXIST

Your Digital Marketing Ally

In other reports could the use of filters or pivoting the data provide the needed insights?

WHAT'S THE POTENTIAL VALUE 

Your Digital Marketing Ally

Is the time to create the custom report going to yield a greater value than the time to create.

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Your Digital Marketing Ally