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So you have a shiny and expensive bit of tech in your marketing stack. Are you getting the full value from it?

Marketing managers like you have the opportunity to be surrounded by so many metrics from a range of platforms. The use of these metrics should aim to gain insights that can drive positive action.
Marketing emails start with “hey {FirstName},” right? Does that capture the attention, draw the reader in, make them hooked to consume more of your electronically delivered envelope.